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Тест 84. Чтение. ЕГЭ по английскому языку
1)
Установите соответствие между заголовками
1 — 8
и текстами
A — G
. Используйте каждую цифру только один раз.
В задании один заголовок лишний
.
1.
Inspired by nature
2.
Wonderful combination
3.
Restoring old traditions
4.
Protecting the environment
5.
Different at different time
6.
Chosen as the best among hundreds
7.
The closest to the sky
8.
Saved from being pulled down
A.
Sydney Opera House was declared a UNESCO World Heritage Site in 2007 as one of the most iconic buildings in the world. Its planning began in the 1940s, as the existing building for large theatrical productions was not large enough. The Opera House was designed by a Danish architect Jorn Utzon whose design was selected as the winning one among 232 other entries in an international design competition. The formal inauguration of the building took place on 20 October 1973.
B.
The Eiffel Tower was built in 1889 in Paris. It was designed as an entrance to the 1889 World’s Fair and named after the engineer Gustave Eiffel, whose company designed and built the tower. However, initially the plan was to make it stand for only twenty years since its construction. The City had planned to tear it down in 1909, but as the tower proved to be valuable for the image of the city, it was allowed to remain. Now it has become the symbol of the city, seen as one of the World’s wonders.
C.
The Electric Forest Festival, which started less than a decade ago, is a four-day multi-genre event, held in Rothbury, Michigan. The main focus of the event is upon electronic and jam bands. But what captures the eyes is a special atmosphere during this festival. The surrounding environment becomes a kaleidoscope of laser light shows. The mixture of electronic lights and the sounds appeal to different senses and together create a unique, surreal, magical experience.
D.
Casa Mila, designed by the architect Antoni Gaudí, is one of Barcelona’s World Heritage sites and is one of the most visited attractions the city has to offer. The building is also known as “La Pedrera” translated as the Stone wave, because of the facade which is made up completely with natural stones and does not have any straight lines. Gaudi explained it by the fact that straight lines cannot be found anywhere in the wild landscape and it can be made only by men.
E.
To mark the end of the Christmas season, Shetland in Scotland celebrates a variety of fire festivals every year. The most interesting of them is held at the capital, where this practice was born as early as in 1876, when strong men dragged barrels with burning tar on sledges. Today, thousands of people dress up in period-clothes. The procession burns down the model of a Viking ship. The brightness of the fire and men in clothes of the long-gone era make a spectacle show.
F.
Burj Khalifa is an 829.8 m skyscraper in Dubai. It is the tallest structure in the world. There are hotels, residences and observational laboratories in the 163 floors of the building. It’s not only the tallest building in the world, it is also the tallest freestanding structure in the world, has the highest number of stories in the world, highest occupied floor in the world, highest outdoor observation deck in the world, and an elevator with the longest travel distance in the world.
G.
The Taj Mahal is an architectural marvel made of white marble situated on the banks of the river Yamuna in Agra, India. It was built by the Mughal Emperor Shah Jahan in memory of his beloved wife Mumtaz Mahal. Nowadays around 8 million tourists visit the Taj Mahal every year. They come to see the changing colors of the Taj Mahal, which change from pink in the morning, milky white in the evening and golden at night when lit by the moon.
A
B
C
D
E
F
G
🔗
2)
Прочитайте текст и заполните пропуски
A — F
частями предложений, обозначенными цифрами
1 — 7
. Одна из частей в списке 1—7
лишняя
.
Burns Night
Each year Scottish people across the world celebrate a unique dinner known as “Burns Night”. This is
___ (A)
called Robert Burns. Traditionally it happens on his birthday, the 25th January. Scotland can be very dark and cold at this time of year, so it’s
___ (B)
with friends and family. Burns is still an important figure in Scotland and even though he died in 1796 at the age of 37, he was recently voted “The Greatest Scot”. His birthday has become as important as Scotland’s national day, St Andrew’s Day.
The idea for
___ (C)
soon after his death, and these days is actually quite a complicated affair. To start people are sat down at the table and the host reads a poem called “The Selkirk Grace”. It’s normally done in a Scottish dialect which even English people find difficult to understand. Although Burns probably didn't actually write this, he is known
___ (D)
. Next, soup is served. The highlight though is listening to a bagpiper playing as the main course of haggis arrives.
Haggis is a special dish made from a mixture of sheep heart, lung and liver and oats, which is a bit like a giant sausage and surprisingly tasty. So tasty in fact that Robert Burns wrote
___ (E)
. After dinner there’s a speaker, who may recite more poetry and a toast is made to the memory of Robert Burns. Next
___ (F)
about ladies and a female guest replies with a funny speech about men. Throughout the rest of the night there is even more of Burns’ poetry.
1.
to have read it at a dinner
2.
the next course is served which is
3.
a male guest makes a funny speech
4.
to remember a famous Scottish poet
5.
an excellent reason to enjoy a large dinner
6.
a poem about it called ‘Address to a Haggis’
7.
a dinner started over two hundred years ago
A
B
C
D
E
F
🔗
3)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
The author introduces the farm where Jesus Martin grew up as
1) a quite typical one.
2) a rather special one.
3) an extremely small one.
4) a very profitable one.
🔗
4)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
The phrase “It didn’t come easy to him” in Paragraph 2 refers to Martin’s
1) career choice.
2) dedication to coffee.
3) management abilities.
4) respect for his family business.
🔗
5)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
The phrase “ caused his heart to beat faster” (Paragraph 3) shows that Martin
1) missed his mother.
2) easily got very excited.
3) liked the life on the family farm.
4) drank too much coffee.
🔗
6)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
Martin’s inspiration for the “coffee dream project” came from
1) his wish to own a coffee roaster.
2) the desire to benefit from the big multinational corporations.
3) his ability to cope with the challenges of the coffee market.
4) his love of coffee and education.
🔗
7)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
How did Martin’s family react to the idea of his project?
1) They fully supported it.
2) They didn’t believe in its success.
3) They thought it would take too much time and effort.
4) They thought he didn’t have proper background for it.
🔗
8)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
The most difficult thing for Martin in the beginning was to make his workers
1) care about the product standards.
2) pick bigger quantities of beans.
3) undergo special training.
4) agree to lower wages.
🔗
9)
Прочитайте текст и запишите в поле ответа цифру
1, 2, 3 или 4
, соответствующую выбранному Вами варианту ответа.
Показать текст. ⇓
An end to second-hand coffee
To the naked eye, this farm is just like any other. But it doesn’t take long to realise that the farm of Jesus Martin, though not huge, is anything but ordinary.
Martin grew up like many others in the Santa Ana Valley – known as the Coffee Triangle of Colombia – on a coffee farm owned by his father and grandfather. “I am the youngest of six children and we all worked the farm,” Martin said. “My parents focused their energies on teaching us the agricultural trade, but also the love behind it.” Despite this great dedication to coffee and respect for his family business, he ended up pursuing a different career altogether: law and business management. It didn’t come easy to him as coffee was never far away.
During every visit to his family’s humble farm, the rich aromas of beans roasting and the smell of his mother’s carrot cake caused his heart to beat faster. Coffee was his life, and in 2004, after years practicing law, he found a way to combine his legal knowledge, business education and family’s lifeline into what he called “the coffee dream project”.
Despite growing some of the most coveted beans in the world, most Colombians have never even tasted the Colombian coffee that is renowned around the world. Instead, local people drink what they call “second-hand coffee”, which is made from berries that haven't fully ripened, have been over-roasted or even infected with insects and diseases. Like most businesses in struggling economies, the farmers only make profits on exports – so they save their best stuff for higher paying countries.“Farming coffee for a profit is very challenging,” Martin explained, tossing a few berries in his hand. “The coffee trade intermediaries, exporters, roasters and big multinational companies are the ones that benefit the most in the coffee-trade chain.” Martin’s dream project, however, was to turn this process around, bringing specialty coffee back to Colombia.
The project, however, was a total surprise for his family. “When I first informed them, they told me I was crazy, they said it was a wild goose chase.”
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
We may conclude from the last paragraph that Martin’s store
1) is what Martin’s project was all about.
2) serves coffee that is very different from what the Columbians were used too.
3) is only the first in the line of many more.
4) is the thing he cares about most now.
🔗