1) Viral marketing is used to promote
only chocolate, health products and football teams
things that potential buyers really need
all types of goods and products

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2) Viral marketing
is inexpensive compared to traditional advertising
is always more successful than “hard sell” advertising
randomly contacts huge numbers of people

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3) Viral advertising
makes people ill
is the practice of placing messages on internet sites
only works on teenagers or people with hobbies

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4) It is called an epidemic when
huge numbers of people buy what they really need
lots of people become internet friends
huge numbers of people pass on a sales message

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5) Many believe that viral marketing is wrong because
it steals peoples secrets
people pretend to be genuinely involved in a group
it puts innocent comments on the internet

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6) Astroturfing is about
sharing and discussing political opinions
spontaneous “word of mouth” opinion sharing
falsely creating public opinion

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7) The writer believes the best way to get an opinion is to
be cautious about astroturfing techniques
hear it in real conversations
avoid fake messages